A BOOK REVIEW BY CLAIRE HOUSTON 

How did I find out about the book?
This book made it's way to my table in the last year of studies. At the time I was writing my dissertation on the Application of Customer Funding by Swiss Start-Ups. So it was a topic that sat close to my heart at that time, and still does now.
What is the book about?
This book by John Mullins who is an associate professor of management practice in marketing and entrepreneurship at London Business School is essentially a nudge to recognise, that as a founder, equity investors are not the only route to business success.The author suggests there are too many small business founders developing fancy business plans, pouring over pitch decks and generally spending time and focus on the pursuit of external funding, when they should be developing their business ideas, seeking their validation and then growing their business with customers and customer funding.
What is your favourite quote or passage from the book?
“Successful entrepreneurial ventures are about serving customers and their needs and resolving their pain. Not just any customers. Target customers.”

What are your three key takeaways?

• Raising capital is a distraction: Founders commonly devote as much as half their time and huge amounts of their creative energy trying to raise outside capital. When you are spending your time & energy raising capital, you’re not spending time on your customers. This ultimately means you are raising money for something that you have no reason to believe, is going to succeed.
• Money is money, but not all money is the same: The best money comes from customers, not investors because selling your product/service provides great feedback and the cash needed to make adjustments to refine the offering
• It's more common than you think: Airbnb for example. It is true that Airbnb raised over $120 million in venture funding, however the business model is structured in a way that advance customer cash helps finance growth, making Airbnb less dependent than many other start-ups on early outside funding.
  
  ​If you would like to order this book, you can visit AMAZON
  
  

 
HERE IT IS....

It has been a while and we have finally started with phase 1 of our project. We have a lot of ideas  that  we would like to share with you, however, if we brought all our thoughts in one go, then of course, we’re letting the cat out of the bag too quickly. 
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So here goes. This is our official website where you can read on our views, interviews, events taking place and of course see who our local partners are in Switzerland and do reach out to us for  sponsorship opportunities HERE.

Through our website you can reach our HQ and read other interesting information about the Future Females Global brand. 

We of course,  are no doubt excited about this next step. 

Remember to sign up to our Newsletter and if you are a speaker, reach out to us. We are open to collaboration and would like to partner with individuals who has the same vision in mind as us and that: 

To Educate     
&    
To Inspire    

We are looking forward to hearing from you. 

Team Future Females Zurich
Nina, Claire, Valeriya and Ines